Thursday, May 6, 2010

Review: Starbucks

If you have never heard of or had Starbucks, you have been living under a rock. Starbucks is an international coffee chain, that is slightly controversial. Some see it as over priced and over consumed but if you research the positive aspects of the company, like I have, your opinion might change.

Starbucks offers beverages which the customer can tweak and personalize to their satisfaction. Replace milk with soy, coffee with decaf, sugary flavor with sugar-free flavor, you know name it... Starbucks will do it. If you were to compare Starbucks with Tim Horton's for example, You would find that drinks can not easily be changed and modified to your personal taste. I think that this is Tim Horton's weakness. One might argue that Tim Horton's is cheaper but I believe you get what you pay for and at Starbucks, you get more for you money. Also, at Starbucks a portion of your money goes to an important cause. I respect Starbucks because the company makes a positive impact on the community they serve. They do this by contributing to youth action, community services and local efforts. Starbucks is also an ethically aware company. They buy and serve high quality coffee, ethically traded coffee, meaning the support local farmers. This says a lot about Starbucks as a company, it demonstrates that they are caring and conscious of their providers. As I was researching Starbucks for this review, I discovered that they are extremely environmentally conscious. A trait that is important for consumer approval and longevity. They are trying hard to minimize their environmental footprint through recycling, building green and minimizing their energy use.

Starbucks is not just a well-known coffee company. Along with offering many personalized teas, coffees and blended drinks, it works hard to make a difference in its community, environment, and world. Starbucks supports many different organizations and charities... because of this Starbucks should be supported in return.

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